This Week
  • Arts and cultural groups are using a range of strategies to draw younger people.

  • ConServe does collection work for government, education and business.

  • Prominent cancer surgeon to lead URMC's department of surgery.

  • Donald Mead draws on his experience in leading furniture maker Gunlocke Co.

  • Anne Gabel, 27, owns MJ Gabel Diamond and Jewelry Buyers.

  • The RBJ 75 supplement presents a list of the 75 largest private-sector employers.

Rochester apparel company to be featured on 'Shark Tank'

Rochester Business Journal
April 11, 2012

ViewSport Inc., a Rochester-based sports that makes sweat-activated fitness apparel, will be featured on ABC’s “Shark Tank” on Friday.

On Shark Tank, entrepreneurs pitch their products to a panel of wealthy investors, which includes Mark Cuban, owner of the NBA’s Dallas Mavericks, and Daymond John, founder of clothing brand Fubu. The investors then determine whether they want to invest in the product or not.

ViewSport was founded by CEO Benjamin Wood. The company’s apparel features inspirational phrases such as “I am the competition” that appear when the person wearing them begins to sweat.

The segment for “Shark Tank” was shot last summer. It airs at 8 p.m. on ABC’s, local WHAM-TV 13.

(c) 2012 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email service@rbj.net.


What You're Saying 

There are no comments yet. Be the first to add yours!

Post Your Own Comment

 
Username:
Password:

Not registered? Sign up now!
 

To Do   Text Size
Post CommentPost A Comment eMail Size1
View CommentsView All Comments PrintPrint Size2
ReprintsReprints Size3
  • E-mailed
  • Commented
  • Viewed
RBJ   Google