Constellation Brands Inc. has signed multiyear agreements with four distributors in the United States as part of its move to a consolidated distribution model.
The Victor firm inked deals with Republic National Distributing Co., Young`s Market Co., Johnson Bros. Liquor Co. and Horizon Beverage Co. The agreements further Constellation’s strategy to simplify its distribution and broker network and go-to-market model, the company said.
The initiative, which began in 2009, now represents nearly 70 percent of the company’s total U.S. wine and spirits business.
"During the last two years, we have seen success in the initially consolidated markets where they have outperformed the non-consolidated markets in depletion trends," said Robert Sands, Constellation Brands president and CEO, in a statement. "The signing of these new agreements represents our continued focus on creating efficiencies and developing consolidated points of contact for our distributors and brokers to ensure our products are in the right place and receive the attention they deserve.”
The consolidated U.S. distribution model is structured to drive profitable, organic growth through deeper, highly aligned distributor and broker relationships with dedicated focus on Constellation`s portfolio and improved coordination of marketing and promotional programs that support the brands, the company said.
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