The United Way of Greater Rochester beat its 2012 campaign goal by more than $2 million, raising $27.9 million.
The United Way had aimed to raise $25.5 million for the campaign.
"It has been inspiring for me to see so many great people care for our community and give back to make a huge difference," said Robert Sands, 2012 United Way campaign chairman and president and CEO of Constellation Brands Inc. "This campaign was a success because so many Rochesterians chose to get up, get involved and give what they could."
The campaign focused on raising support for the Community Fund, which benefits close to 80 local programs that work to deliver evidence-based and research-informed strategies, United Way officials said. The fund aids more than 500,000 people in five key impact areas-early childhood, school-age youths, aging, disability services and crisis services.
United Way's annual allocations will be announced this summer, officials said. This year is the third in a three-year funding cycle for the fund, and United Way officials will now work with local experts and human service providers to determine the community's greatest needs. The 2011 campaign raised $17.8 million for the Community Fund.
6/15/12 (c) 2012 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email service@rbj.net.
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