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Greentopia Festival to grow in second year

Rochester Business Journal
July 17, 2012

Rochester’s Greentopia Festival, which premiered as a two-day event last year, is expanding this year.
Organizers announced Tuesday the festival now will be held over seven days, beginning Sept. 10.

“For our first year we expected 5,000 people for our two-day event, and almost 20,000 attended,” said co-founder Lewis Stess, in a statement. “It’s obvious that this area is hungry for more information about the sustainability movement, so we’re building upon our success to launch a bigger, more in-depth festival.”
This year’s festival will feature several events, including a film festival of documentaries focused on environmental issues, a business conference focused on green economy and technologies, art exhibitions and a concert series, officials said.

“We’re generating a groundswell of support in our region, and we can’t wait to launch our new expanded program this year,” Stess said.

(c) 2012 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email

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