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Wegmans puts freeze on some prices for the fall

Rochester Business Journal
August 23, 2012

Wegmans Food Markets Inc. has again announced a freeze on prices for more than 60 of its most popular fall products.

The move marks the third time this year Wegmans has frozen prices on its seasonal products. The company said the nation’s drought was motivation for extended freeze. Wegmans announced a similar price freeze for the summer in April.

With the price freeze, Wegmans promises not to increase the retail price on the products from Aug. 26 through Dec. 31. The list of foods includes yogurt, pasta, cereal and fresh produce.

“It appeared early in the year that food costs would stabilize, but then the drought,” said Colleen Wegman, president of Wegmans, in a statement. “There’s so much uncertainty. Planning and budgeting are crucial for families, and it’s made easier when they can count on prices for an extended period of time. What you save at the grocery store should more than offset what you pay at the pump.”

(c) 2012 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email service@rbj.net.


What You're Saying 

Randall Crawford at 8:55:45 PM on 8/23/2012
Once again Wegman's steps up to the plate as a corporate role model. Freezing prices showing actual concern for their customers when everyone else is raising prices showing only concern for themselves, raising money from the haves to support the have-nots, yearly awards for...  Read More >
Nedley Smythe at 8:25:06 AM on 8/24/2012
While I'm thankful that Wegmans is maintaining level pricing on these products they have been steadily increasing prices on most other products with, of course, no similar media anouncements. I love the place and shop there constantly but I get tired of the media fawning ove...  Read More >

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