Christa Carone, Xerox Corp.’s chief marketing officer, will discuss the challenges of branding at AMA/Rochester’s meeting Wednesday.
The event—titled “Are You Talking to Me? Mastering Relevant Messaging Through Mass Communication”—is scheduled to begin at 7:30 a.m. at the Monroe Golf Club in Pittsford.
Carone, a Xerox employee since 1996, is responsible for Xerox’s global marketing strategy and initiatives that include advertising, experiential marketing, public relations, internal communications, integrated campaigns, interactive and social marketing, and the Xerox Foundation.
The cost of the event is $25 for AMA members and $35 for non-members. A table of eight is $200. For more information, go to www.ama-rochester.org.
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