This Week
  • RMSC might help bring the passenger pigeon back from extinction.

  • Bradley Flower of RYP helps set the vision for Rochester's renaissance.

  • For Workinman Interactive founder and CEO Jason Arena, business is fun and games.

  • The Rochester area is catching up to the nationwide trend of mixed-use development.

  • Real Lease Inc. leases equipment to a range of entities.

  • The Schools Report Card has rankings for 27 districts and more than 250 schools.

Xerox chief marketing officer to speak at event

Rochester Business Journal
September 14, 2012

Christa Carone, Xerox Corp.’s chief marketing officer, will discuss the challenges of branding at AMA/Rochester’s meeting Wednesday.

The event—titled “Are You Talking to Me? Mastering Relevant Messaging Through Mass Communication”—is scheduled to begin at 7:30 a.m. at the Monroe Golf Club in Pittsford.

Carone, a Xerox employee since 1996, is responsible for Xerox’s global marketing strategy and initiatives that include advertising, experiential marketing, public relations, internal communications, integrated campaigns, interactive and social marketing, and the Xerox Foundation.

The cost of the event is $25 for AMA members and $35 for non-members. A table of eight is $200. For more information, go to www.ama-rochester.org.

(c) 2012 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail service@rbj.net.
 


What You're Saying 

There are no comments yet. Be the first to add yours!

Post Your Own Comment

 
Username:
Password:

Not registered? Sign up now!
 

To Do   Text Size
Post CommentPost A Comment eMail Size1
View CommentsView All Comments PrintPrint Size2
ReprintsReprints Size3
  • E-mailed
  • Commented
  • Viewed
RBJ   Google