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MVP Health Care names its new chief executive

Rochester Business Journal
December 17, 2012

MVP Health Care Inc. has named its new president and CEO.

Denise Gonick assumes the leadership of the firm Jan. 1, MVP officials said Monday.

A 17-year MVP veteran, Denise Gonick was named this year to serve as the health insurance carrier’s top official in a temporary post—president of operations—created when longtime CEO David Oliker announced his plan to retire at the start of 2013.

Gonick previously served as MVP’s chief legal officer and vice president of administration. As president of operations, Gonick said, she has focused on strategic planning, including preparing for the company’s entrance into the state’s health insurance exchange.

“I appreciate the board’s confidence in me and am delighted to now lead the company where I have grown my career. I want to thank Dave Oliker for his nearly 30 years of leadership at MVP, and personally for his friendship and mentoring during my career here,” Gonick said in a statement.

Before moving to MVP, Gonick worked in the New York City-based Empire Blue Cross Blue Shield’s legal department.

Slated to start Jan. 1, 2014, the insurance exchange is to serve as a marketplace where individuals not insured through employers and some small businesses can shop for insurance.
In provision meant to help individuals fulfill the Patient Protection and Affordable Care Act’s mandate requiring most U.S. residents to buy health insurance, the ACA calls for states to either set up such exchanges themselves, partner with the federal government on an exchange or let the federal government run one for them.
Based in Schenectady, MVP is the Rochester region’s second-largest health insurer. It has some 700,000 enrollees in Upstate New York and New England, including more than 200,000 local subscribers. 
(c) 2012 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail

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