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Wegmans launches its new shopping app

Rochester Business Journal
January 10, 2013

Wegmans Food Markets Inc. has announced the latest version of its mobile shopping application. The free app, available on Apple Inc. devices, aims to make shopping faster.

Its updated features include a database of past purchases linked to a user’s Shoppers Club account and a function that organizes shopping lists by aisle using the store’s layout. It also displays Wegmans recipes, more nutritional information and has the ability to scan barcodes using a camera phone.

Wegmans launched the first version of its app two years ago. Jason Wehle, director of Internet marketing for Wegmans, said a new version of the app will soon be available for Android devices.

“Ever since we released the first version of our app a couple of years ago, we’ve been listening to customer feedback and making improvements based on what we hear,” said Wehle, in a statement. “One of the most common requests we received was for compatibility with Android devices. We’re excited that this new version delivers on that request, and it will soon work with Kindle Fire and Barnes & Noble Nook too.”

(c) 2013 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email service@rbj.net.
 


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