Genesee Media Corp., a media and advertising company based in Dansville, Livingston County, has agreed to acquire two Rochester-area Christian radio stations.
The company announced Thursday it will acquire WASB 1590-AM in Brockport and WRSB 1310-AM in Canandaigua from Marilyn Wolfe for the price of $450,000.
The company serves Genesee Valley, the western Finger Lakes and parts of the Southern Tier. The company also owns classic rock station WDNY 1400-AM and adult contemporary station WDNY 93.9-FM.
Genesee Media president Brian McGlynn said the addition of the two Rochester-area stations will further the company’s Upstate New York reach.
“AM radio, coupled with digital, is still very much a viable medium,” he said. “Many of the highest billing radio stations in markets across North America are on AM.”
(c) 2013 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email firstname.lastname@example.org.