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One-woman firm will take on almost any task

Rochester Business Journal
November 29, 2013

When Vanessa Jobe left her job at a local paper distributor 14 years ago, she knew that despite years of experience in the corporate world, she was loath to work in an office again.
"I knew I did not want to sit behind a desk ever, ever, ever again and needed to do something that was more active and where I was going to be able to help people," the 58-year-old says emphatically.
Thus was born Consider It Done! The Henrietta business focuses on housekeeping, seasonal lawn and garden care and organization of closets, attics, cupboards and other areas.
"I made a list of all the things I knew I was good at and tried to be reasonable within my list. I wasn't really sure what people were going to need," Jobe says of her company's offerings. "Probably 75 percent of what I do is help people maintain their homes and a lot of gardening maintenance."
Consider It Done! also helps people prepare for yard sales, auctions and estate sales. Jobe aids customers with moves, maintains cottages between renters and cleans apartments before new rentals.
She has assisted with catering and can take notes for students who are unable to attend class, among other things. Her business card says, "If you don't see it, just ask."
"My list is very long," Jobe says, though there are some areas in which she does not dabble, including electrical work, plumbing or carpet cleaning. "I used to do carpet cleaning. But I don't do that anymore because there are people who make their living only by doing that, and I'd rather give them the business."
While she declines to discuss revenues, Jobe says that within a year of starting her home-based business she was bringing in enough to leave a part-time job that supplemented her income during startup. When she founded the company in 2000, she charged customers $20 an hour; that has increased to $35 an hour for most jobs.
"My bread and butter are my 24 regular cleaning customers," Jobe says. "That's sustainable."
What makes Consider It Done! successful, Jobe says, is her attention to detail and her willingness to go the extra mile for her clientele.
"My customers always know what to expect," she adds. "They never hesitate to ask for anything extra. The answer is always 'Yes, we'll figure it out.' I've always been pretty driven and know I need to do the best job I can."
Jobe has some 25 to 30 customers a month and relies on referrals or word-of-mouth.
Trust and honesty are major components of her success, Jobe says. She has not met several of her customers.
"One lives in St. Thomas, two in Canada," she explains. "We communicate by email and by phone."
Though she has numerous regular customers, Jobe says each day is different. And being her own boss is rewarding, she says.
"It's not so much fun and exciting, but it makes me want to fly out of bed in the morning," she says.
Not much about her work makes her want to pull her hair out, Jobe says, but she has been frustrated by some of the state's regulations for small-business owners. That is one of the reasons she is the sole employee of Consider It Done!
If she were to pass along advice to aspiring entrepreneurs, it would be to find something they enjoy and go for it.
"Do your homework. Find a need and fill it," she advises. "If you don't want to fly out of bed in the morning to do it, you're going to fail."
Jobe has no immediate plans for growth because she is content with the direction Consider It Done! is heading.
"I have the most awesome customers in the world," she says. "I know when I come home every day I'm whipped, but I look at myself in the mirror and I know I've done a good day's work and that what I've done was appreciated."

Small Business is a biweekly feature focusing on entrepreneurs. Send suggestions for future Small Business stories to Associate Editor Smriti Jacob at

11/29/13 (c) 2013 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email

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