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Partners + Napier acquires Post Central

Rochester Business Journal
December 9, 2013

Partners + Napier Inc. has acquired Post Central Inc.

The acquisition was effective Dec. 6 and expands the marketing communications company’s reach to include content creation and video production services, with the launch of Content Central, a new internal division.

All 10 of Post Central’s current employees will be relocated to Partner + Napier’s office on Mill Street. Partners + Napier has offices in Rochester, New York City and San Francisco. It has 125 employees in Rochester and 10 in New York City.

Gary Knaak, founder and president of Post Central, will become managing director of Content Central, joined by co-founder William Lang. Lang is to become executive director with the responsibility of managing creative and production teams for the company.

Post Central’s experience in production services, a total of 22 years, will add to the agency’s production, visual effects and content creation, officials said.

“We’ve worked closely with Post Central for years, so this acquisition was not only the right move for us, but a very natural one,” said Jeffery Gabel, chief creative officer of Partners + Napier. “With this new infusion of talent and resources, we are extremely well equipped to creatively solve clients’ diverse content marketing needs.”

The acquisition is viewed as a way to move forward for both companies.

“We’ve seen marketers’ focus on efficient and original content creation explode in the past year,” said Sharon Napier, CEO of Partners + Napier, in a statement. “We’re launching Content Central at the perfect time to help our clients stay ahead of the curve.”

Partners + Napier ranked second on the most recent Rochester Business Journal list of marketing communications companies.

 (c) 2013 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail service@rbj.net.









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