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ROC the Day raises $780,574

Rochester Business Journal
December 12, 2013

The third annual ROC the Day fundraiser ended with more than 600 local non-profit groups raising a collective $780,574 in an online drive.

The fundraiser on Wednesday, which was administered through the United Way of Greater Rochester Inc., attracted 5,684 donors who made 8,775 donations. The total included $221,389 in challenge grants and $24,000 in donor and agency incentives.

ROC the Day included incentives from United Way and its sponsors, including a $500 bonus each hour for random donors. The Rochester Area Community Foundation also gave the registered organizations with the most unique donors every two hours a $1,000 bonus.

Roc the Day raised $875,000 last year, United Way officials said.

“Rochester’s excitement surrounding ROC the Day proves what a generous and giving community we live in,” said Colleen Wegman, United Way chairman, in a statement. “The success of this year’s ROC the Day demonstrates once again our continued commitment to help those in need.”

The fundraiser also held a Ready to ROC Facebook Video Contest that encouraged agencies to create a video highlighting their organization’s work. After votes from more than 500 Facebook users, Pitty Love Rescue Inc. and Society for the Protection and Care of Children were chosen as the best submissions.

In its three years, ROC the Day has raised more than $2.2 million for local non-profit groups.

(c) 2011 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail

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