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Marketing exec returns to Buffalo firm

Rochester Business Journal
January 3, 2014

Dixon Schwabl Inc.’s chief creative officer, Dion Pender, has returned to the Martin Group LLC as senior vice president and executive creative director.

Pender previously worked for the Martin Group, based out of Buffalo, from 2004 to 2011. The full-service branding and marketing company focuses on elevating a client’s brand and strengthening it through research strategies.

Pender worked at Dixon Schwabl for two years, where he led a department of 30 people. He brings more than 21 years of design, branding and marketing experience to his new role. He helped the Martin Group grow from six people to 40 in his previous seven years there.

“We couldn’t be more excited to welcome Dion back to the Martin Group,” said Tod Martin, president and chief creative officer at the Martin Group, in a statement. “His client and award list is extensive, but even more impressive is his reputation within the industry, both in Buffalo and Rochester, and many of our long-standing clients are thrilled he’s back.”

(c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email

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