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RABEF to celebrate leaders, businesses at Honor Roll event

Rochester Business Journal
January 29, 2014

Three Rochester Area Business Ethics Foundation leaders and six organizations are slated to be honored at the foundation’s annual Honor Roll event Wednesday.

RABEF founder Alan Ziegler is being recognized with the Being a Difference Award, which was established in 2006 by the National Association of State Boards of Accountancy and its Center for the Public Trust, based in Nashville.

The award honors individuals for their exceptional contributions to ethical leadership in business. Ziegler is the first recipient of the national Being a Difference Award from the Greater Rochester area, officials said.

RABEF board members Peter DeMarco and Robert Whipple will be recognized for being named to the Trust Across America-Trust Around the World’s Top 100 Thought Leaders in Trustworthy Business list. The annual list lauds experts who can collectively transform the way organizations do business.

DeMarco is founder and president of Pittsford-based Institute 4 Priority Thinking. Whipple, an RABEF board member, is CEO of Leadergrow Inc.

Six finalists and recipients of the 2013 Ethie, presented by the Rochester Area Business Ethics Foundation, will be inducted to the RABEF Honor Roll:
Saelig Co. Inc., a Fairport firm that distributes products for test and measurement and control;
D4 LLC, a national provider of electronic discovery, computer forensics and litigation support services, based in Rochester;

Optimation Technology Inc., a Rush company that provides engineering and skilled trades services for industrial applications;

Martino Flynn LLC, an advertising, public relations and digital media agency in Perinton;

Rochester Rotary Club, a Rotary International affiliate that owns and operates the Sunshine Campus, a camp for children and young adults with special needs; and

Zaretsky & Associates Inc., a landscape design-build firm based in Macedon that specializes in residential work and healing gardens for health care facilities.

“Whether finalist or recipient, these six companies are truly outstanding examples of Rochester-area companies that make good business ethics a priority and that benefit both in an enhanced reputation in the community and an improved financial bottom line,” said RABEF chairman Rich Anderson.

Including the 2013 recipients, there are 49 in the RABEF Honor Roll. These companies, spanning 11 years of Ethie Awards, have set themselves apart from their competition by educating, promoting, celebrating and supporting ethical business cultures, and upholding ethical standards in the Rochester business community.

Jim Nortz, executive vice president of the Pittsford-based Institute 4 Priority Thinking and Rochester Business Journal columnist, also is slated to speak at the event. Titled “Continuing the Ethical Conversation,” Nortz plans to conduct an audience interactive presentation/poll on current issues in business ethics.

The annual event is 4:30 to 6:30 p.m. Wednesday at the Wegmans School of Pharmacy Atrium at St. John Fisher College.

(c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail

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