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New running and fitness store opens at Culver Road Armory

Rochester Business Journal
January 31, 2014

Fleet Feet Sports Inc. and YellowJacket Racing & Fitness Inc. are slated to open their doors at the Culver Road Armory at 9 a.m. Saturday.

The opening event takes place at 8:45 a.m. At 10:30 a.m. attendees can participate in a three- mile, six-mile or 10-mile run. After the run, the company will play host to float bar ceremony.

“Now that it’s here we are very excited,” said co-founder Ellen Brenner-Boutillier. “We hope that when people walk in the door they recognize that what we were thinking about is them: our customers. We tried to think of everything possible to make their fitness life and world as pleasurable as possible so that we can offer as much as possible to them.”

The new store sits at 155 Culver Road off of I-490. The move was over three years in the making, officials said.

(c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail

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