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United Way sets goal of $25.5M for 2014

Rochester Business Journal
February 25, 2014

The United Way of Greater Rochester Inc. has set its 2014 fundraising goal at $25.5 million, the organization announced Tuesday.

Last year, the organization set a goal of raising $26 million, surpassing it by close to $600,000.

At Tuesday's announcement, 2014 campaign chair Daniel Burns called on people in the area to increase support to the United Way's Community Fund.

The Community Fund focuses on four key impact areas—meeting basic needs, giving babies the best start, preparing children for success and supporting seniors and caregivers.

"By giving to the Community Fund, you can be certain that your gift is helping those who need it most,” he said. “United Way is helping new parents avoid abuse, making sure thousands of local people have food and helping kids attend more school and get better grades.”

To encourage giving to the Community Fund, United Way is presenting the M&T Bank and Brighter Days Foundation Community Fund Challenge, which will double any new or increased gift to the Community Fund, up to $175,000. Broadstone Real Estate has also issued the $100,000 Welcome Back Challenge for new givers this year.

John and Cindy LiDestri have also pledged to match any new or increased gifts to United Way’s Alexis de Tocqueville Society, up to $50,000, and Sharon Stiller will match new or increased gifts to the organization’s Women’s Leadership Council, up to $10,000. 

“With the continued support of many local people and key businesses who have been giving for years, and new support from small and mid-sized businesses, United Way is able to make a world of difference in the lives of local people each year,” says Peter Carpino, president of United Way of Greater Rochester. “Thousands of people come together to give to United Way, and it’s exciting to see those gifts hard at work transforming our community.”

 (c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail

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