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Rochester region ranks second in AG's charity report

Rochester Business Journal
February 28, 2014

Charities in Monroe and eight surrounding counties retained 52.4 percent of fundraiser donations in 2012, the second-highest percentage among eight geographic regions, the annual “Pennies for Charity” fundraising report from the state Attorney General’s office shows.

Charities in the counties of Monroe, Livingston, Ontario, Wayne, Chemung, Schuyler, Seneca, Steuben and Yates counties generated $957,000 in fundraising and kept $502,000, the report released Thursday states.

Charities in the counties of Genesee, Orleans, Allegany, Cattaraugus, Chautauqua, Erie, Niagara and Wyoming counties generated $1.3 million and retained $517,000, the report states.

New York City charities retained the highest percentage, 53.9 percent, generating $42.3 million and retaining $22.8 million. Charities in the counties of Nassau and Suffolk on Long Island had the lowest retention, 25.1 percent, keeping $2.1 million of $8.5 million raised.

For-profit fundraisers kept an average of 62 cents per charitable dollar from New Yorkers, the report states. Telemarketers registered in New York reported raising $249 million in 2012.

“New Yorkers who open their hearts and wallets deserve to know how their hard-earned dollars are being spent and how much of their money is going to pay telemarketers’ salaries and costs,” Attorney General Eric Schneiderman said in a statement.

Click here to see the statement and a link to the report.


(c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email service@rbj.net.


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