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Seneca Gaming buys 32 acres in Henrietta for possible casino

Rochester Business Journal
March 3, 2014

Seneca Gaming Corp. has purchased roughly 32 acres on Clay Road in Henrietta as a potential site for an entertainment facility that could possibly be a casino.

The corporation, which operates three casino properties in Western New York on behalf of the Seneca Nation of Indians, is considering a casino for the site and is working with local developer David Flaum on the project.

Company leaders said now that the property has been acquired, they will start a dialogue with the community and its leaders on how a potential Seneca development could fit within, and benefit the area.

“We plan to take a very deliberate approach to reviewing and developing any potential project in the Rochester area,” said Kevin Seneca, chairman of Seneca Gaming, in a statement.

He noted recent changes in state law related to Indian gaming could bring substantial revenue to the area.

“Locating a Seneca facility here will only build on that benefit,” Seneca added. “I don’t know if that has been articulated. It will be soon enough.”

While no set development plans are in place, company officials believe the site is suited for a full-scale gaming and entertainment destination, including a Seneca-owned and operated casino, as well as other amenities, including a hotel, restaurants and retail space, which could be developed and operated by other local interests.

Based on preliminary projections, Seneca Gaming believes a Rochester development could create 2,400 construction jobs, representing $113 million in construction wages and a construction-period economic impact of $362 million.

Once completed, the development could create some 5,000 direct and indirect jobs, including 2,000 on-site jobs. The ongoing economic impact of the project could reach $459 million annually, the corporation estimates.

The project proposal has faced hurdles since being announced this year. In addition to community concerns over a local casino, legal action has been taken. Western Regional Off-Track Betting Corp. has filed a complaint with the Joint Commission on Public Ethics accusing Flaum, the Seneca Nation of Indians and Seneca Gaming of violating state lobbying laws.
Seneca Gaming operates Seneca Niagara Casino & Hotel, Seneca Allegany Casino & Hotel in Salamanca and Seneca Buffalo Creek Casino in downtown Buffalo.

 (c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail

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