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Credit union changes name to Focus First

Rochester Business Journal
March 21, 2014

The Rochester area’s 16th-largest credit union has changed its name to Focus First Federal Credit Union.

The financial institution had been known as Lyell Federal Credit Union for 59 years.

“The Focus First name was based on input from members, employees and the board of directors,” CEO Richard Wetzel said in a statement.

“Our members and staff felt that our personal focus on members’ financial needs is really what sets us apart from our competition.”
Established in 1955, the credit union originally opened to employees of Delco Electronics Corp. plant on Lyell Avenue.

The charter was expanded in 2003 to include those who live, work, worship, volunteer or attend school in the city of Rochester. It was expanded to all of Monroe County in 2012.

Focus First, on Lyell Avenue, ranked 16th on the Rochester Business Journal’s most recent list of local credit unions with total assets of $18.3 million on Dec. 31, 2012.

(c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email

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