This Week
  • Arts and cultural groups are using a range of strategies to draw younger people.

  • ConServe does collection work for government, education and business.

  • Prominent cancer surgeon to lead URMC's department of surgery.

  • Donald Mead draws on his experience in leading furniture maker Gunlocke Co.

  • Anne Gabel, 27, owns MJ Gabel Diamond and Jewelry Buyers.

  • The RBJ 75 supplement presents a list of the 75 largest private-sector employers.

Constellation inks deal to distribute Mondavi wine in China

Rochester Business Journal
March 26, 2014

Constellation Brands Inc. has teamed up with a Chinese firm to focus on developing the iconic Robert Mondavi wine brand in China, the company said Wednesday.

Victor-based Constellation will work with Vats Liquor, a brand building and distribution business, to market and promote the brand. The agreement, expected to last for a few decades, will use Constellation’s brand management expertise, along with Vats’ distribution network and knowledge of the Chinese consumer.

China is the fifth largest wine consumption market globally and is projected to be a key driver of total global wine growth during the next five years, Vats officials said.

“This strategic alignment with Vats Liquor is an exciting step forward in the execution of our international strategy, which is focused on establishing strong distribution of our powerful global wine and spirits brands in core markets around the world,” said Robert Sands, Constellation Brands’ president and CEO, in a statement.

“Vats Liquor, a proven and successful brand builder in the alcohol beverage industry, is the right strategic partner for us to work with to build our Robert Mondavi brand portfolio in China due to its vast industry experience, established market relationships and deep knowledge of the Chinese consumer.”

 (c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail service@rbj.net.
 






What You're Saying 

There are no comments yet. Be the first to add yours!

Post Your Own Comment

 
Username:
Password:

Not registered? Sign up now!
 

To Do   Text Size
Post CommentPost A Comment eMail Size1
View CommentsView All Comments PrintPrint Size2
ReprintsReprints Size3
  • E-mailed
  • Commented
  • Viewed
RBJ   Google