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First Niagara Benefits Consulting launches exchange

Rochester Business Journal
April 3, 2014

First Niagara Benefits Consulting, a division of Brighton-based First Niagara Risk Management Inc., has launched a private insurance exchange for business with 100 or more employees, company officials said Thursday.

First Niagara Benefits Exchange accommodates a range of employer contribution approaches to employee benefits, officials said.

“Providing superior choices and robust decision support tools, we enable employees to select benefits best suited to meet their unique cost and coverage objectives,” FNBC senior vice president William Hartz said in a statement.

The benefits exchange helps employers reduce health care costs by offering employees more choices and a better understanding of health care expenses, officials said.

FNBC will partner with Bswift, a Chicago-based provider of software and services for employee benefits administration and exchange, to build the exchange technology platform.

The two companies currently partner in the administration of private exchanges in New York, Pennsylvania, Connecticut and California, officials said.

(c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email

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