Hammer Packaging took home gold at the Rochester Business Journal’s annual Best of Web Awards, held Wednesday morning at the Radisson Hotel Rochester Riverside.
Judges praised the website (hammerpackaging.com) for its high-quality images and excellent use of single column, long-scroll page.
Klein Steel was awarded the silver prize for overall website for kleinsteel.com. There was a tie for the bronze prize. CURE Childhood Cancer Association (curekidscancer.com) and CB Craft Brewers (cbcraftbrewers.com) shared the honor.
In addition, 14 websites took home prizes in industry-specific categories. Roughly 250 people attended the awards event.
A new category this year was the best mobile (smartphone) category. Seabreeze Amusement Park (seabreeze.com) is the inaugural winner in this category. The other finalists were Intrinsiq Materials Inc. (intrinsiqmaterials.com) and L-Tron Corp. (l-tron.com).
Launched last year, the RBJ Buzz Award was presented to the company with the best local social media presence.
People were asked to vote on the RBJ’s Facebook page for the local business or organization with the best social media in town. Nearly 550 votes were cast. Lollypop Farm of the Humane Society of Greater Rochester took home the award. The other two finalists were Finger Lakes Visitors Connection and Lumetrics Inc.
The industry-specific winners were:
Banking and finance
Genesee Regional Bank (grbbank.com) won this category. The other finalists were Canandaigua National Bank (cnbank.com) and Five Star Bank (five-starbank.com).
Business and professional services
US Sweepstakes (ussweeps.com) earned top honors over Globalinx (globalinx.com) and PICS Telecom International (picstelecom.com).
FuturPointe Dance (futurpointe.org) topped Writers & Books (wab.org) and Spectrum Creative Arts (spectrumcreativearts.org).
Monroe Community College (monroecc.edu) was the category winner, which also included Our Lady of Mercy (mercyhs.com) and the Harley School (harleyschool.org).
Rochester Subway (rochestersubway.com) topped Fairport Public Library (fairportlibrary.org) and KidsOutAndAbout.com (kidsoutandabout.com) in this category.
CURE Childhood Cancer Association (curekidscancer.com) edged out Regional Primary Care Network (rpcn.org) and VisualDx (visualdx.com).
Regional Center for Independent Living (rcil.org) was honored. Bivona Child Advocacy Center (bivonacac.org) and St. John’s Senior Services Inc. (stjohns-living.org) were finalists.
Nixon Peabody LLP (nixonpeabody.com) was the winner in this category. Hiscock & Barclay LLP (hblaw.com) and Underberg & Kessler LLP (underbergkessler.com) were finalists.
Hammer Packaging topped Klein Steel Service and Carestream Health (carestream.com).
Real estate and construction
Broadstone Real Estate LLC (broadstone.com) earned the top honor, over Rocket Commercial Real Estate LLC (gorocket.com) and the Reserve on the Erie Canal (brightonreserve.com).
Dead Ringer (deadringerhunting.com) was the favorite in this category. Iron Smoke Whiskey (ironsmokewhiskey.com) and Muesli Fusion (mueslifusion.com) were the other finalists.
CB Craft Brewers took the top spot over OnCell (oncell.com) and James Brown’s Place (jamesbrownsplace.com).
Digital Rochester’s Business Transformation Award was awarded to NextStepU (nextstepu.com). The award is presented each year to a Rochester-area firm that has transformed its business with the Web.
The other Digital Rochester Transformation Award finalists were George Eastman Circle (georgeeastmancircle.com) and Passero Associates (passero.com).
After the awards ceremony, RBJ publisher Susan Holliday moderated a panel discussion that featured Matt Dana, director of Web and instructional development, National Technical Institute for the Deaf at Rochester Institute of Technology; Eric Miltsch, founder, Command Z Automotive Marketing Inc.; and Mike McDougall, president, McDougall Communications.
The three judges commented on various winning aspects of the sites selected at the top of their categories. They also fielded questions from the audience.
In addition to Dana, Miltsch and McDougall, this year's judges were:
- Molly Cappotelli, online editor, Rochester Business Journal;
- Mike Johansson, lecturer, department of communication at RIT;
- Lisa Kribs-LaPierre, co-founder, This Good World; and
- Laura Segave, president, Digital Rochester.
To view comments from the judges, visit go.rbj.net/2014bestoftheweb. Click here to see profiles of all the finalists’ websites.
This year’s competition was sponsored by Frontier Communications, Mason Digital and Digital Rochester.
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