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State to spend $6M to promote farm-based beverages

Rochester Business Journal
April 9, 2014

New York will spend $6 million in the coming months to market the state’s farm-based beverage producers, Gov. Andrew Cuomo announced Tuesday.

Cuomo unveiled the plan during the second New York State Wine, Beer, Spirits and Cider Summit in Albany. Cuomo announced a $5 million campaign at the inaugural summit in October 2012.

The state will contribute $2 million in direct spending to support the industry, including $1 million for targeted advertising and $1 million for tourism promotion, a statement from Cuomo’s office said.

Empire State Development Corp. will launch a $2 million grant program that matches $2 million in industry contributions to market and promote the state-made beverages, the statement said.

“Agriculture and tourism have the potential for tremendous growth in New York, and over the past few years we have seen that our investments in the farm-based beverage industry are resulting in new opportunities for small-business owners throughout the state,” Cuomo said in the statement.

“The proposals and actions announced today will make it easier than ever before to start a farm-based beverage business, raise the profile of producers across the state, and open up new markets where our entrepreneurs can succeed.”

The number of farm-based beverage licenses has increased 83 percent since the first quarter of 2011, the statement said.

(c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email

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