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YoTality launches locations at Twelve Corners, Mt. Hope

Rochester Business Journal
April 21, 2014

Owners of YoTality Frozen Yogurt have announced the grand opening of two new locations.

Sunny Side Enterprises Inc., which does business as YoTality, launched stores at Twelve Corners in Brighton and at 1380 Mount Hope Ave. in Rochester.

With the expansion, the frozen yogurt chain has 11 stores in Rochester and Buffalo. Company officials expect to add 15 permanent employees to the new stores along with 16 seasonal employees.

“We’re very excited about these two new openings,” said Eugene O’Donovan, president of YoTality.  “Both Twelve Corners and College Town are among the strongest retail neighborhoods in Western New York.”

The self-serve frozen yogurt chain allows customers to choose up to 15 rotating daily yogurt flavors and more than 60 toppings, including fresh fruits, nuts, granolas, cookies, cereals and candies.

In Rochester, the company currently has 18 permanent employees and 20 seasonal employees. Throughout its 11 locations the company has a total of 80 employees. It was launched in 2012 and is owned by O’Donovan and his wife, Suzy.

“We focus on the basics,” O’Donovan said. “We couple that with a brand that focuses more on health and good taste and tends to appeal to a sophisticated and health conscious customer.”

(c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail

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