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Frozen yogurt store to open at Greece Ridge

Rochester Business Journal
May 21, 2014

Hoopla! Frozen Yogurt will open its ninth location—this one at the Greece Ridge Mall—creating 20 to 30 jobs.

The store is slated to open on June 5 at 110 Greece Ridge Center Drive. Hours are 10:30 a.m. to 10:30 p.m.

The store will be part of the outdoor plaza at the mall, and is owned and operated by brothers Matthew and Peter Walsh. The pair, who are Upstate New York natives, attended SUNY College at Geneseo and Rochester Institute of Technology.

“From the minute you walk in you’ll know that Hoopla is different,” said Matthew Walsh, in a statement. “We are thrilled to bring Hoopla to Greece and other parts of Rochester, and look forward to being involved in and giving back to the local community.”

Hoopla opened its first location last summer in Binghamton; its other stores are in Auburn, North Utica, Newburgh, Poughkeepsie, New Hartford, Middletown and Cortland. 

The company is hiring.

(c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail

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