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Top efforts in marketing honored at event

Rochester Business Journal
May 22, 2014

The Rochester Chapter of the American Marketing Association on Thursday night announced the winners of the 2014 Pinnacle Awards and the 2014 Marketer of the Year Awards.

Rochester area companies and non-profit organizations were recognized for excellence in marketing tactics and campaigns with clear objectives, strong strategies, effective and creative implementation, and results.

The Marketer of the Year winners

For-profit: The Verdi Group Inc.
Non-profit: Excellus BlueCross BlueShield

The 2014 AMA Rochester Pinnacle Awards winners:

For-profit Campaigns

Branding campaign: Carestream Health Inc.

Business to business communications: Xerox Corp.

Integrated marketing campaign: Xerox

Small budget campaign: Vamos Public Relations

New product or service launch: the Verdi Group and Carestream

Special event: the Verdi Group

For-profit Tactics

Advertising (print): Carestream Health

Advertising (online): Carestream Health

Blog: Carestream Health

Collateral: Martino Flynn LLC and W.F. Young Inc.

Direct Mail/Direct Response: the Verdi Group and Profit Strategies; Roberts Communications Inc. and Xerox (co-winners)

Logo Design: Truth Collective LLC and Smarter Travel

Online/Interactive: Paychex Inc.

Photography: Martino Flynn and Golf Galaxy

Print Piece/Packaging: the Verdi Group

Social Media Initiative: Carestream Health

Trade Show Promotion: Carestream Health

Video/Audio Spot: Truth Collective and SMART Technologies

Website: Dumbwaiter Design LLC and Klein Steel; Clark CSM Ltd. and Bristol Mountain (co-winners)

Non-profit Campaigns

Branding Campaign, non-profit: Partners + Napier Inc. and Excellus BlueCross BlueShield

Business-to-Consumer Communications: Excellus BlueCross BlueShield

Integrated Marketing Campaign:  Excellus BlueCross BlueShield, Partners + Napier and Butler/Till Media Services Inc.

Small Budget Campaign: Zimmet Group and Allendale Columbia

New Product or Service Launch: Excellus BlueCross BlueShield

Special Event: Truth Collective and Ad Council of Rochester

Non-profit Tactics

Collateral: Excellus BlueCross BlueShield

Direct Response: United Way of Greater Rochester Inc.

Online/Interactive Marketing: Butler/Till and Excellus BlueCross BlueShield

Photography: Partners + Napier and Excellus BlueCross BlueShield

Print Piece/Packaging: Dixon Schwabl Inc. and Wilmot Cancer Center

Social Media Initiative: Dixon Schwabl and the PGA Championship

Video/Audio Spot: Partners + Napier and Excellus BlueCross BlueShield; Greece Chamber of Commerce (co-winners)

Website: Excellus BlueCross BlueShield 

The panel of judges was comprised of senior marketing professionals from the Philadelphia chapter of the American Marketing Association.

The Rochester Business Journal was the title sponsor of the event.

(c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email

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