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Caliber Imaging launches new procedure

Rochester Business Journal
June 9, 2014

Caliber Imaging & Diagnostics, formerly Lucid Inc., has inaugurated its new VivaScan skin imaging procedure for the general public at NIDIskin Consulting, in Beverly Hills.

Company leaders describe VivaScan as a safe, painless and simple procedure that provides cellular images of the skin. Once the images have been captured, they are analyzed by a physician who determines a diagnosis and recommendation on treatment, the company—which has offices in Henrietta and Boston—reported.

CEO Michael Hone said skin cancer is the most prevalent cancer in the United Sates, with an estimated 3.5 million new cases each year. Until recently, the only way to diagnose the condition was by visual inspection, followed by a biopsy, with results taking days and visible areas of the skin left scarred.

"Clearly, there is a significant need for a more accurate, less invasive way to assess skin cancers and benign lesions,” Hone said, in a statement. “We believe VivaScan offers this option to the general public on a large scale for the very first time."

(c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail

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