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RIT enters new partnership with Coca-Cola

Rochester Business Journal
June 19, 2014

Rochester Institute of Technology has entered a partnership with the Coca-Cola Co. that will provide funding for student scholarships, products supporting student auxiliary services, and academic and athletic support.

In July, Coca-Cola will become the primary beverage provider at RIT, including the university’s 22 dining facilities and concessions areas.

RIT officials added that the company will support RIT athletics by serving products at the Gordon Field House, the Frank Ritter Memorial Ice Arena and the new Gene Polisseni Center, scheduled to open in September.

“We are excited to enter into a multiyear partnership with Coca-Cola,” said Kory Samuels, executive director of dining services at RIT. “After a thorough review, our team, including representatives from procurement services, dining services, university arenas and sustainability, determined that Coca-Cola’s core mission and values were a perfect fit for our diverse community.”

Coca-Cola will also support scholarships for RIT students and enhance the university’s mission to promote sustainability, RIT officials added. The company’s PlantBottle packaging, which features bottles made from up to 30 percent plant-based material and are 100 percent recyclables, will be featured on campus. Coca-Cola will also use energy-efficient vending machines.

(c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail

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