This Week
  • The largest shareholder of IEC Electronics Corp. targets board.

  • Sandra Doorley is Monroe County's first female district attorney.

  • Margaret Rosenfeld runs the team-building efforts of HumanGrid.

  • After a slow start, area homebuilders are ending the year on an upbeat note.

  • Viewpoint Systems has been known to keep a close eye on its customers.

  • A recent visit to Ho Chi Minh City in Vietnam was an eye-opener for RIT students.

Pet products firm launches marketing campaign

Rochester Business Journal
June 24, 2014

Wolcott-based Marshall Pet Products Inc. has launched a marketing campaign to support the launch of Earth’s Balance Cat Urine Extractor, its new pet stain remover and pheromone lifter.

The biodegradable product is an enzyme-free, non-yellowing pet stain remover that eliminates the pheromones that encourage pets to continue marking in the same location, company officials said.

The company introduced a campaign featuring Cat P. Lee, a man on a mission ever since his father got rid of his childhood kitten because the animal repeatedly marked in the house.

(c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail service@rbj.net.


What You're Saying 

There are no comments yet. Be the first to add yours!

Post Your Own Comment

 
Username:
Password:

Not registered? Sign up now!
 

To Do   Text Size
Post CommentPost A Comment eMail Size1
View CommentsView All Comments PrintPrint Size2
ReprintsReprints Size3
  • E-mailed
  • Commented
  • Viewed
RBJ   Google