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Workshops focus on Chinese tourism market

Rochester Business Journal
July 18, 2014

Three workshops are scheduled for Upstate New York, including one in Perinton, as the state’s industry leaders seek to expand tourism marketing into China, officials announced this week.

The local workshop is scheduled for 8 a.m. to noon July 25 at the Woodcliff Hotel & Spa.

The workshop, and similar events Monday in Albany and Wednesday in Utica, is designed to educate the private sector, government agencies and hospitality organizations on promoting themselves to the $102 billion Chinese tourism market, officials said.

The state’s I Love New York campaign established an office in China this year to market the state’s attractions and activities.

“We pledged to make New York known to its widest audience ever as an international tourism destination, and today marks a major step forward in that direction,” Gov. Andrew Cuomo said in a statement Thursday.

“From the Adirondacks to Niagara Falls, New York has unparalleled tourism assets that support businesses in a variety of sectors, and by raising the state’s profile to global tourists we are helping to attract economic activity and create jobs in communities across the state.”

(c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email service@rbj.net.


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