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Xerox names chief marketing officer

Rochester Business Journal
July 21, 2014

Xerox Corp. said Monday it has named John Kennedy as chief marketing officer and vice president, effective July 28.
Kennedy, who will be based at Xerox’s Connecticut headquarters, previously worked for IBM Corp., where he was vice president of global business services and responsible for marketing and demand generation for the company’s business services division.

He replaces Christa Carone, who left the company in 2013 after 17 years with the firm for a job with FMR LLC, which does business as Fidelity Investments.

At IBM, Kennedy, 50, served in senior marketing, sales and strategy roles in both the United States and Asia-Pacific region. Before joining the company in 1996, Kennedy was with Procter & Gamble Co. and started his career with NationsBank, which is now Bank of America Corp.

“John brings a global view and a proven track record of success changing brand perception and driving strategic business results through integrated marketing and communications,” said Herve Tessler, senior vice president and president of corporate operations at Xerox, in a statement. “He is a natural choice to lead our efforts in the digital age and to strengthen and broaden the Xerox brand around the world.”
Xerox is slated to release its second-quarter financial results on Friday.

(c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail

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