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Constellation Brands to buy Casa Noble tequila brand

Rochester Business Journal
August 13, 2014

Constellation Brands Inc. said Wednesday it will acquire the Casa Noble tequila brand.

The transaction includes the Casa Noble trademark and related assets. It is expected to close in September and is subject to customary closing conditions, the company said. Terms of the purchase were not disclosed.

“I'm excited for the opportunity to integrate Casa Noble tequila into our existing portfolio,” said Robert Sands, Constellation Brands’ CEO, in a statement. "As the first super premium spirits brand we`ll add to our portfolio, Casa Noble is a natural fit. It complements our successful Mexican beer brands and we intend to leverage our existing strong routes-to-market, as well as our marketing expertise and deep knowledge of the Hispanic consumer.”

Casa Noble tequila is made from organic blue agave grown in Jalisco, Mexico, a region known for its soil that produces very high quality agave. The Casa Noble family of tequilas includes Casa Noble Crystal, Reposado and Anejo, as well as limited production of several other higher-end Casa Noble tequilas.

(c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail

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