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Tops to roll out 'Price Lock Guarantee'

Rochester Business Journal
September 3, 2014

Tops Holding II Corp., indirect parent company of Tops Friendly Markets LLC, introduced an initiative to help shoppers save money on general items from Sep. 7 to Nov. 1.

The Williamsville-based supermarket’s Tops’ Price Lock Guarantee is part of a larger eight-week program in which more than 300 items in 26 categories will be set at lower price values. The program applies to national brands including Peter Pan peanut butter, Tide laundry detergent and Crest toothpaste. Shoppers will also receive double GasPoints when they purchase price-locked items, the company said.

 “We are always listening to our associates and customers, and we know that value is always top of mind,” said Frank Curci, Tops’ president and CEO in a statement. “Part of what makes Tops Price Lock Guarantee unique is that consumers will still get excellent value on sale items every week, in addition to guaranteed low prices on regularly purchased, Price-Locked products.”

Customer feedback and consumer interest will be assessed after the eight-week period. The full Price Lock Guarantee list of items can be found at beginning Sep. 7.

The grocery retailer has 161 full-service supermarkets including 156 company-owned stores and five franchise locations.  The company employs 16,000 associates in Upstate New York, northern Pennsylvania and western Vermont.

Wegmans Food Markets Inc. has offered similar seasonal price freezes.

(c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail

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