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Business Transformation Award finalists

Rochester Business Journal
March 6, 2015

Children’s Institute Inc.

In 2014, the Children’s Institute website redesign improved internal business practices as well as enhanced overall customer service. The site provides a seamless, time-efficient and safe way for customers to donate, order products and register for training classes. Last year the institute saw a significant increase in online giving, sales and registrations.  

Draft Sharks

Draft Sharks is a nationally recognized Fantasy Football advice website based in Rochester. The company recently launched a new website and began a new online marketing strategy. Since the launch, email subscriptions have grown over 400 percent, and paid memberships have grown 128 percent. As a result, Draft Sharks doubled staff in the last year.

JMS Capital Management Inc.

Since its investment management website debuted, JMS Capital Management has increased assets under management 350 percent. Moreover, this website has changed the face of retirement for four seniors, who returned to their mastery profession and the workforce. The website launch stimulated a startup composed of four principals who opted not to retire—three in their 70s and a fourth relative youngster partner of 65.  

Roberts Wesleyan College

Last year, Roberts Wesleyan streamlined its website navigation to improve user experience, giving visitors quick access to the information they are looking for. It has had a direct impact on applications and enrollment. Freshman, adult and graduate applications and requests for information received through the site have increased nearly 800 percent.

3/6/15 (c) 2015 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email

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