A new logo was unveiled Tuesday by Rochester Gas and Electric Corp. and New York State Electric & Gas Corp., the first step in a multi-phased plan to update the brands, company officials said.
Both companies are subsidiaries of Iberdrola USA Inc., whose parent is Spain-based Iberdrola S.A., the world’s fifth-largest energy producer and the largest producer of wind energy.
“The new logos were inspired by nature,” RG&E and NYSEG President Mark Lynch said in a statement.
“The leaf in the logo represents respect for the environment. The blue and orange drops represent sources of energy used by Iberdrola to generate electricity around the globe—blue for wind and water, orange for natural gas and the sun.”
The new branding will be phased in during the coming months, company officials said. They will appear first on bills and other printed materials, and on the RG&E and NYSEG websites. The logo will be added to company facilities and vehicles as part of their normal maintenance and replacement schedules.
RG&E last changed its logo in 1968, with NYSEG’s last change in 1980.
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