This Week
  • The new Golisano Children's Hospital will be dedicated next week.

  • Citizens Bank leader outlines plans in visit.

  • The last six years have brought quite a transformation to Mirror Show Management.

  • For Christopher Thorpe of Darien Lake Theme & Water Park Resort, work is about having fun.

  • Local banks are getting ready to migrate to the global standard for secure payments.

  • Aprille Byam launched StoryChick to help people begin conversations.

Gannett acquires app maker Mobestream Media

Rochester Business Journal
September 6, 2012

Gannett Co. Inc., owner of 80 newspapers including the Democrat and Chronicle and USA Today, announced Thursday it has acquired Mobestream Media.

Mobestream is the maker of Key Ring, an app for smartphones that allows users to scan and store loyalty cards, join rewards programs and get mobile coupons and promotional offers. More than 5 million users have downloaded Key Ring since it emerged in 2010, Gannett officials said.

“Mobile coupons are a fast-growing segment of the national and local marketing sector,” said Gracia Martore, president and CEO of Gannett, in a statement. “Key Ring has led the way with consumer adoption of its smartphone app and developed key relationships with small and midsize retailers.”

Martore said Key Ring will enable Gannett’s business clients to enhance and grow their relationships with customers.

The Key Ring app will become a part of Gannett Digital Marketing Services mobile product. However, Key Ring will operate as a stand-alone business, officials said. Financial terms of the acquisition were not disclosed.

(c) 2012 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email service@rbj.net.


What You're Saying 

There are no comments yet. Be the first to add yours!

Post Your Own Comment

 
Username:
Password:

Not registered? Sign up now!
 

To Do   Text Size
Post CommentPost A Comment eMail Size1
View CommentsView All Comments PrintPrint Size2
ReprintsReprints Size3
  • E-mailed
  • Commented
  • Viewed
RBJ   Google