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Constellation inks agreement to sell wine at Bills games

Rochester Business Journal
October 17, 2012

Constellation Brands Inc. has signed a three-year agreement with the Buffalo Bills that will give the Victor firm the chance to sell a variety of wines and spirits to fans in the executive suites and premium club area at Ralph Wilson Stadium in Orchard Park.

“Consumers are embracing wine like never before and we are excited to offer football fans an opportunity to enjoy great brands like Clos du Bois, Estancia and Blackstone while they cheer on the Bills,” said Jay Wright, Constellation Brands’ chief operating officer, in a statement.

Fans in the executive suites and premium club area will be able to buy 15 wines and spirits from the company’s product portfolio.

Some of the wines available for purchase include Woodbridge by Robert Mondavi, Franciscan Estate, Ruffino, and new brands including Primal Roots and Simply Naked. Spirits such as Svedka vodka and Black Velvet Canadian whisky also are available.

Constellation Brands ranked 14th on the most recent Rochester Business Journal list of manufacturers with 620 local workers.

 (c) 2012 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail service@rbj.net.
 


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