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Sonic to expand into Rochester market

Rochester Business Journal
June 17, 2013

Sonic Corp., the largest chain of drive-in restaurants in the nation, said Monday it is planning five locations in the Rochester market in the next four years.
The Oklahoma City-based company has reached a franchise agreement with Francis DeSimone, a Rochester-area executive with experience as an executive with St. Louis-based Panera Bread, Miami-based Burger King Corp. and Irvine, Calif.-based Taco Bell Corp., officials said.

“We have deep ties to the Rochester community, and we’ve been hearing for years that local residents want a Sonic,” DeSimone said in a statement.

The five locations here will double Sonic’s presence in New York. The nearest location is in Chenango, Broome County.

Sonic (Nasdaq: SONIC) has 3,500 drive-in restaurants in 43 states, and is expanding in the Northeast.

“Our franchisee’s team understands our brand and offers the right experience and community relationships to drive our expansion in Upstate New York,” said Robert Franke, Sonic’s senior vice president of franchise sales and international development.

(c) 2013 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email

What You're Saying 

debbie becker at 5:50:52 PM on 6/17/2013
As a consumer and oddly enough, I was just telling my friend that IF I WON the lottery, I would open a Sonic in Rochester...just saying! So I know this will go over very big here as nostalgia will draw many in to have service brought to their car. We had a couple of drive-in...  Read More >

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