The Strong announced Tuesday a partnership with the Toy Industry Association to bring a $4 million museum installation here to house TIA's Toy Industry Hall of Fame. The partnership would bring two of the nation's largest toy halls of fame together in Rochester.
The Strong houses the National Toy Hall of Fame, which recognizes classic toys. The TIA hall of fame recognizes individuals who design, make and sell toys.
The two will share the new $4 million installation, 75 percent of which will be paid by TIA and the toy industry, Strong officials said.
“TIA is honored to showcase the Toy Industry Hall of Fame alongside its natural counterpart, the National Toy Hall of Fame,” said TIA President Carter Keithley. “With its unique emphasis on the power of play, The Strong is an ideal home for this homage to both the toys that have influenced generations of children and the innovative minds that brought them to life.”
The 5,000-square-foot installation will be completed by fall 2015 and positioned in the museum's caterpillar-shaped atrium. It will feature a programmable 100-foot-long by 20-foot-high LED theatrical screen visible from the street through a circular glass wall.
On the screen will be a combination of stop-motion animated effects, pulsating color and sounds to highlight the museum's message about toys, invention and play, Strong officials said.
A second, smaller LED theatrical screen will also be included in the gallery, as well as an orientation theater and five interactive play environments featuring different modes of play.
Inductees will be recognized on individual etched glass panels mounted on 14-foot-high glass walls.
In housing the exhibit, the museum beat out other, larger locations, noted Rollie Adams, president and CEO of the Strong, including potential venues in New York City, Boston, Chicago and Washington, DC.
“The Strong is the only collections-based museum anywhere devoted solely to the study of play, holds the most comprehensive collection of toys and other artifacts of play anywhere and owns and houses the prestigious National Toy Hall of Fame,” Adams said.
Officials for the Strong and TIA said they view this collaboration as the launch of a long-lasting partnership in promoting the importance of play.
(c) 2013 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email firstname.lastname@example.org.