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ESOP completes purchase of Butler/Till

Rochester Business Journal
April 10, 2014

Butler/Till Media Services Inc. is now completely owned by its employees.

The independent media and communications agency’s Employee Stock Ownership Plan purchased the balance of shares from the company co-founders Susan Butler and Tracy Till.

Butler and Till still remain co-CEOs, and the transition represents financial stability, growth potential, performance and long-term success of the company, officials said.

“Becoming a 100 percent employee-owned company empowers Butler/Till’s next generation of leaders to enhance the agency’s consistent history of creative and personalized client service. This establishes an increasingly sophisticated proprietary interest in its clients’ successes,” said Mark Kossow, managing partner, ESOP Plus: Schatz Brown Glassman Kossow LLP, in a statement.

The company employs nearly 80 people in Rochester. Three years ago, the firm launched its ESOP program, which originally accounted for 51 percent of company shares.

“Building a culture based on the principle of ownership has always been a major business goal for the agency. It drives our competitiveness, provides a benchmark for success, and strengthens the overall quality of work delivered to clients,” Butler said. “Becoming a 100 percent employee-owned company marks a significant step toward securing this vision for the future.”

(c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail

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