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Max at the Gallery restaurant service to end at MAG

Rochester Business Journal
April 15, 2014

The Memorial Art Gallery will end operations of Max at the Gallery Inc. after April 27, converting the restaurant into a daytime rental space.

Max Rochester Inc. will continue to be a catering partner for the museum in its new venture. The restaurant is expected to offer brunch at its other location, Max at Eastman Place Inc. in the future.

Growth of events has more than doubled over the past three years, which prompted closing the restaurant space.

“Our events business has been growing like crazy,” said Patti Giordano, director of marketing for the Memorial Art Gallery. “We’ve been extremely successful with corporate events private events, (and) we’ve become a real destination for weddings. That business is growing so much that it’s much more beneficial for us to close the restaurant and use that as day time corporate rental space.”

Max at the Gallery traditionally has been open for lunch from Tuesdays through Fridays and for brunch on the weekends. With the conversion to a private rental space, membership discounts to restaurants in the area are in the works.

“We don’t quite have all the pieces together yet,” Giordano said. “It is exciting. Non-profits, especially museums need to become businesses now to support the mission work that they do so it has been a real focus for us to grow this business because it helps the gallery run and helps support us.”

Owner and restaurateur of Max at the Gallery and Max at Eastman Place, Anthony Gullace did not respond to immediate requests for comment.

(c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail service@rbj.net.


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