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Pet products firm launches marketing campaign

Rochester Business Journal
June 24, 2014

Wolcott-based Marshall Pet Products Inc. has launched a marketing campaign to support the launch of Earth’s Balance Cat Urine Extractor, its new pet stain remover and pheromone lifter.

The biodegradable product is an enzyme-free, non-yellowing pet stain remover that eliminates the pheromones that encourage pets to continue marking in the same location, company officials said.

The company introduced a campaign featuring Cat P. Lee, a man on a mission ever since his father got rid of his childhood kitten because the animal repeatedly marked in the house.

(c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail

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