This Week
  • With two strikes against it, Century Mold Co. Inc. managed to hit a home run twice.

  • Allen Rossignol launched Edge Architecture in 2002 and has guided its growing prominence.

  • LaBella to acquire Gardner Plus Architects to boost health care design area.

  • Brett Farrow stayed true to his interests in law, medicine and business.

  • More precise diagnoses are now possible though advances in personalized medicine.

  • The Senior Living and Long-Term Care Services Directory provides a wealth of information.

Rochester apparel company to be featured on 'Shark Tank'

Rochester Business Journal
April 11, 2012

ViewSport Inc., a Rochester-based sports that makes sweat-activated fitness apparel, will be featured on ABC’s “Shark Tank” on Friday.

On Shark Tank, entrepreneurs pitch their products to a panel of wealthy investors, which includes Mark Cuban, owner of the NBA’s Dallas Mavericks, and Daymond John, founder of clothing brand Fubu. The investors then determine whether they want to invest in the product or not.

ViewSport was founded by CEO Benjamin Wood. The company’s apparel features inspirational phrases such as “I am the competition” that appear when the person wearing them begins to sweat.

The segment for “Shark Tank” was shot last summer. It airs at 8 p.m. on ABC’s, local WHAM-TV 13.

(c) 2012 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email

What You're Saying 

There are no comments yet. Be the first to add yours!

Post Your Own Comment


Not registered? Sign up now!

To Do   Text Size
Post CommentPost A Comment eMail Size1
View CommentsView All Comments PrintPrint Size2
ReprintsReprints Size3
  • E-mailed
  • Commented
  • Viewed
RBJ   Google