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Constellation Brands acquires Mark West wine brand

Rochester Business Journal
July 17, 2012

Constellation Brands Inc. has completed its acquisition of the Mark West wine brand from Purple Wine Co. LLC for roughly $160 million, the Victor firm announced after markets closed Monday.

The transaction includes the Mark West trademark, certain grape supply contracts and inventories of wines from California appellations: a California pinot noir, a Russian River reserve pinot noir and a Santa Lucia reserve pinot noir, along with a chardonnay.

Constellation Brands announced its intent to purchase the brand last month.

Mark West pinot noir is the nation’s best-selling pinot noir and a leader in wine priced $10 to $12 a bottle at retail. Mark West has grown into a nearly 600,000-case brand sold primarily in the United States, Constellation Brands said.

“Mark West is one of the fastest-growing major pinot noirs in the market and has exceeded the growth of the category,” said Robert Sands, Constellation Brands’ CEO, in a statement. “The brand is an exciting addition and fills a gap in our portfolio of pinot noir brands.”

(c) 2012 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail service@rbj.net.
 


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