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Constellation signs deal with Brazilian distributor

Rochester Business Journal
March 8, 2013

Constellation Brands Inc. and Interfood Importacao Ltda., Brazil's top imported wine distributor, this week the companies have signed agreements for the importation and distribution of a key selection of Constellation's coveted premium wines and spirits brands into South America's largest country.

Through the agreements, Interfood will import and distribute brands from Constellation's global portfolio representing each of its key regions, including Robert Mondavi Winery, Robert Mondavi Private Selection and Woodbridge by Robert Mondavi from California, Inniskillin Ice Wine from Canada, Kim Crawford from New Zealand, Ruffino from Italy, and Svedka vodka from Sweden.

"Constellation is a global company with an unparalleled portfolio of brands," said Philip Kingston, Constellation Brands senior vice president, international, in a statement. "Interfood enjoys a powerful sales and distribution network and an intimate knowledge of the Brazilian consumer. These agreements demonstrate our commitment to make our portfolio more readily available in growth markets such as Brazil, where consumers desire more access to world-famous wines."

According to industry data, Brazil is a key market for the global wine industry and is projected to continue its growth trajectory over the next five years, Victor-based Constellation Brands noted in a release.

(c) 2013 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail service@rbj.net.
 


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