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NON-PROFIT REPORT: The Memorial Art Gallery

Rochester Business Journal
March 1, 2013

The Memorial Art Gallery is affiliated with the University of Rochester but functions as an art museum for the entire community, receiving financial support from members and local governments. MAG was founded in 1913 and is celebrating its centennial.

Visits to the museum exceeded 244,000 during the 2011-12 year, and more than 12,000 children and adults toured the gallery in school groups. More than 1,100 people did volunteer work, and MAG had 4,664 individual and corporate members as of June 30.
The gallery's permanent collection of 12,000 artworks from around the world spans 50 centuries. MAG also offers several temporary exhibitions each year, and the exhibition preview parties draw up to 1,800 people. Summer exhibits showcase art from Western and Central New York: The Rochester Biennial, an invitational featuring six or seven artists, alternates years with the Rochester-Finger Lakes Exhibition, a juried selection of 100 works submitted by a much larger group of artists.
Throughout the year, the gallery offers lectures, concerts, guided tours, family activities, educational programs and art classes. Its annual M&T Bank Clothesline Festival, begun in 1957 and held on the weekend after Labor Day, is Rochester's largest and longest-running fine art and crafts festival and MAG's largest fundraiser, with more than 400 exhibitors from across New York.
The gallery's Creative Workshop is among the oldest art schools in the nation, having run classes since 1918. The 45,000-volume Charlotte Whitney Allen Library is open to the public for research. The Gallery Store sells one-of-a-kind and handmade gifts created by regional artists. And the Max at the Gallery restaurant offers lunch, weekend brunch and catering.
To celebrate its 100th year, MAG is opening the new Centennial Sculpture Park on its grounds, adjacent to the city's Art Walk Extension project at University Avenue and Goodman Street. The outdoor gallery features Tom Otterness' "Creation Myth" and Jackie Ferrara's "Path of Colors," and several more works are arranged along outdoor walkways. This year the gallery will add two more commissions-Wendell Castle's "Unicorn Family" and Albert Paley's "Soliloquy"-and an acquisition, Mary Taylor's "Filly."
MAG has 66 employees, and Grant Holcomb is its director. The gallery is at 500 University Ave., and its website is
Financial record Year ending June 30, 2012
Revenue %
Endowments $2,487,918 45
Membership and gifts 1,603,325 29
Earned income 718,732 13
University of Rochester 552,871 10
Government support 165,861 3
Total revenue $5,528,707 100

Expenses %
Facilities $1,381,979 25
Advancement/membership 1,216,141 22
Administration 1,050,304 19
Education 608,071 11
Curatorial 608,071 11
Exhibitions 497,512 9
Technology 165,837 3
Total expenses $5,527,915 100
Excess (deficiency) of revenue over expenses $792
Board of Managers
Jim Durfee, president; vice president and design principal, Bergmann Associates, Architects, Engineers, Landscape Architects & Surveyors DPC
Kathryn D'Amanda, vice president; president and creative director, MillRace Design Associates LLC
Theresa Mazzullo, chairwoman (immediate past president); CEO, Excell Partners Inc.
Ronald Paprocki, treasurer; senior vice president for administration and finance, chief financial officer and treasurer, the University of Rochester
Only officers are listed because of space limitations. The board has 32 additional members.
If you are interested in having your group featured in the  Non-Profit Report, please contact Rochester Business Journal at (585) 546-8303, ext. 116, or email

3/1/13 (c) 2013 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email

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