Paychex Inc. took home the Gold overall award in the Rochester Business Journal's annual Best of the Web competition Tuesday. More than 200 people attended the event and workshop at the Hyatt Regency Rochester.
Newdigs.com received the Silver award, and Abbotts Frozen Custard won the Bronze.
Lollypop Farm Humane Society of Greater Rochester won in a new category this year that focused on social media efforts, measuring the extent to which companies and organizations use Facebook, Twitter, YouTube and other social media tools to engage customers and promote their work. The other two finalists in the social media category were Crosman Corp. and Unshackle Upstate.
Readers submitted hundreds of nominations for the 2012 Best of the Web. This year's finalists represent the top efforts among area businesses and non-profits. The competition included industry-specific awards:
Banking and finance
Manning & Napier Advisors (www.manning-napier.com) won this category. The other finalists were Canandaigua National Bank & Trust (www.cnbank.com) and the Summit Federal Credit Union (www.summitfcu.org).
Rochester Institute of Technology’s College of Imaging Arts & Sciences (www.cias.rit.edu) took top honors in this category. The other finalists were Nazareth College of Rochester (www.naz.edu) and Pittsford Central School District (www.pittsfordschools.org).
Rochester Health Inc. (www.rochesterhealth.com) was the category winner. The other finalists were Elizabeth Wende Breast Care (www.ewbc.com) and Maplewood Nursing & Rehabilitation (www.visitmaplewood.com)
Rochester City Ballet (www.rochestercityballet.com) earned top honors. The other finalists were Hochstein School of Music & Dance (www.hochstein.org) and the Landmark Society of Western New York (www.landmarksociety.org).
Judges evaluated the finalist sites based on navigability, usability, functionality, content, visual design, standards compliance and use of social media.
Neal Schaffer, president of California-based Windmills Marketing LLC, a social media strategy consulting practice, delivered the keynote talk at the awards breakfast.
He discussed the importance of social media sites as well as the emergence of Google+ and Pinterest.
Schaffer also conducted a workshop after the breakfast on how to use social media to drive business.
The Rochester Business Journal launched its annual Best of the Web competition in 1996.
(c) 2012 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email email@example.com.