This Week
  • Prominent cancer surgeon to lead URMC's department of surgery.

  • ConServe does collection work for government, education and business.

  • Donald Mead draws on his experience in leading furniture maker Gunlocke Co.

  • Arts and cultural groups are using a range of strategies to draw younger people.

  • Anne Gabel, 27, owns MJ Gabel Diamond and Jewelry Buyers.

  • The RBJ 75 supplement presents a list of the 75 largest private-sector employers.

Gannett acquires app maker Mobestream Media

Rochester Business Journal
September 6, 2012

Gannett Co. Inc., owner of 80 newspapers including the Democrat and Chronicle and USA Today, announced Thursday it has acquired Mobestream Media.

Mobestream is the maker of Key Ring, an app for smartphones that allows users to scan and store loyalty cards, join rewards programs and get mobile coupons and promotional offers. More than 5 million users have downloaded Key Ring since it emerged in 2010, Gannett officials said.

“Mobile coupons are a fast-growing segment of the national and local marketing sector,” said Gracia Martore, president and CEO of Gannett, in a statement. “Key Ring has led the way with consumer adoption of its smartphone app and developed key relationships with small and midsize retailers.”

Martore said Key Ring will enable Gannett’s business clients to enhance and grow their relationships with customers.

The Key Ring app will become a part of Gannett Digital Marketing Services mobile product. However, Key Ring will operate as a stand-alone business, officials said. Financial terms of the acquisition were not disclosed.

(c) 2012 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email service@rbj.net.


What You're Saying 

There are no comments yet. Be the first to add yours!

Post Your Own Comment

 
Username:
Password:

Not registered? Sign up now!
 

To Do   Text Size
Post CommentPost A Comment eMail Size1
View CommentsView All Comments PrintPrint Size2
ReprintsReprints Size3
  • E-mailed
  • Commented
  • Viewed
RBJ   Google