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Kodak inks deal to license its brand name

Rochester Business Journal
January 7, 2013

Eastman Kodak Co. said Monday it has agreed to a multiyear deal to license JK Imaging Ltd., the Kodak brand name for some consumer products, including digital cameras, pocket video cameras and portable projectors.

JK Imaging plans to launch its first products in the second quarter, the companies said. Terms of the agreement are not being disclosed.

“Kodak remains a strong and trustworthy brand in the consumer space and this agreement
reinforces how valuable our brand is,” said Laura Quatela, president of Kodak and its Personalized
Imaging business, in a statement. “When we announced our plan to exit the digital camera business last year, we said we would explore licensing opportunities for the brand in this category. The JK Imaging team has global experience and expertise in the industry.”

JK Imaging CEO Joe Atick is chairman of JA Capital Holdings, a global supplier specializing in consumer imaging and electronics products. JK Imaging is a new company.

“Our decision to license the globally recognized Kodak brand … was a natural fit,” Atick said. “We intend to continue this legacy and bring to market the next generation of ‘must have’ portable, personal electronics that enhance the lives of consumers worldwide.”

(c) 2013 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email

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