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NON-PROFIT REPORT: Theatre Young Kids Enjoy Inc.

Non-profit Report
Rochester Business Journal
February 8, 2013

Theatre Young Kids Enjoy Inc. was founded in 2004 to entertain children, their families and school groups with best-loved bedtime stories, fairy tales and literature presented on stage by professional adult actors. TYKEs' mission is to inspire an appreciation of the arts and foster an awareness of literature in children, promote communication and social skills and teach important life lessons.
Now in its ninth season, TYKEs presents shows in the 288-seat Hart Theatre at the Jewish Community Center, 1200 Edgewood Ave. in Brighton. This year, it also has a production that tours throughout Upstate New York. The organization strives to make its performances accessible to all children regardless of ability to pay.
TYKEs' current season includes these shows:

  • "Knuffle Bunny," Dec. 1-9, 2012, based on the book "Knuffle Bunny: A Cautionary Tale" by Mo Willems; 
  • "Junie B. Jones," Jan. 25-27, based on the series of books by Barbara Park;
  • "How I Became a Pirate," April 13-21, based on the book by Melinda Long;
  • "The Elves and the Shoemakers," the touring show, available to schools, day care centers and similar organizations. It is 30 minutes long and can be performed in virtually any space.

For each of those shows, a study guide is available for teachers who want to incorporate it into the classroom curriculum when their students attend the production.
TYKEs is offering two more shows this month that give local children opportunities to participate. In its seventh annual partnership with Missoula Children's Theatre of Montana, 120 children-60 in each show-rehearse with visiting professionals and perform in a show-in-a-week format. The children prepare after school, Monday through Friday, and perform a full-scale musical on Saturday, complete with sets, costumes, props and makeup. Those productions:
"Snow White and the Seven Dwarfs," with performances Feb. 9.
"Blackbeard the Pirate," with performances Feb. 16.
TYKEs has one employee, Executive Director Freyda Schneider. She and board member Gina Donahue are the organization's co-founders. The office is at 9 Tuxford Road, Pittsford, and the website is
Financial record Year ending June 30, 2011
Revenue %
Program service revenue $62,153 91
Contributions 6,250 9
Total revenue $68,403 100
Expenses %
Pay and benefits $21,125 34
Scripts and royalties 14,615 24
Publications, postage 5,062 7
Concessions 4,575 7
Sets and props 3,494 6
Advertising and promotion 3,415 6
Occupancy 2,750 4
Costumes 2,250 4
Other 4,263 7
Total expenses $61,549 100
Excess (deficiency) of revenue over expenses $6,854
Board of Directors

  • Heath Boice-Pardee, president; associate vice president for student affairs, Rochester Institute of Technology
  • Carol McDermott, vice president; community relations director, Touching Hearts at Home, and vice president, Greater Rochester Area Partnership for the Elderly Inc.
  • Charles Chapin, treasurer; partner, Gordon, Chodak & Chapin CPA's P.C.
  • Freyda Schneider, executive director and secretary
  • Pamela Black-Colton, past president; executive director of admissions and marketing, Warner School of Education, University of Rochester
  • Gina Donahue; vision care team lead, Bausch & Lomb Inc.
  • Diane Fitzgerald-Harris; freelance art director, Fitzgerald-Harris Design
  • Cheryl Kelley; pediatric dentist
  • Lois Posner; community volunteer
  • Jennifer Sciarabba; director of client relations, LandTech Surveying & Planning PLLC

If you are interested in having your group featured in the Non-Profit Report, please contact Rochester Business Journal at (585) 546-8303, ext. 116, or email

2/8/13 (c) 2013 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email

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